Gentoo penguins launching into Antarctic waters — M/V Legend Expedition 2025
Stein Studios
M/V Legend · Antarctica

Pamella Roland — Spring 2027 Collection

A New Home  ·  New York City  ·  September 11, 2026
Film 8–10 minutes Teaser 45 seconds Social cut-down
Shoot days 4 Delivery September 11 – October 11 Contact Stein Retzlaff · steinretzlaff@gmail.com · +1 530 386 5371
"From Norway to the runway — the release of the new collection,
a new showroom, and the story behind the scenes."

After eighteen years, Pamella Roland has a new home. This film releases the Spring 2027 collection from inside it — the new showroom, the Norway inspiration, and the making of the show, behind the scenes — told in the style of last season's film, with a full month of story instead of six days.

The story is designed before a single frame is shot.

Week of July 20

Full Production Call

Pamella, Brandon, the production team, and Stein. Vision, space, and story alignment.

July 20 – August 31

Pre-Production

Story architecture and treatment, interview themes, Norway material review and selects, show-day camera plan, crew, and call sheets.

August 25 / 26 / 27

The Showroom Day — with Stein

Stein directs and shoots a full afternoon with Pamella at the new showroom. Hair and makeup in the morning, then the walk through the new space, the collection conversation, and the Norway story in her words. The heart of the film.

By September 2

Story Lock

Story, shot plan, and show-day direction locked and approved before Stein departs — with scheduled video check-ins throughout.

September 8 – 10

Fittings Week

Two shoot days. The camera team covers final fittings, castings, and the atelier finishing the last looks — shot to the approved plan.

Thu · September 11

Show Day

Three cameras, full day — backstage preparation, the final lineup, the runway, front-of-house arrivals, and the moments after the last look.

September 12 – October 11

Post-Production & Delivery

The 45-second teaser within days of the show. A graded look-frame approved by Pamella before the full film is built. Final delivery October 11.

Produced by Stein Productions LLC · estimate valid 30 days

Production
Production & DirectionFull-stack production — logistics, director, and shooting team · camera packages and gear rentals · Stein filming with Pamella end of August in New York City · fittings week and show-day coverage38,938
Location & TravelAirfare, hotel, ground3,050
Post-ProductionBrand film editorial · 45-second teaser · social cut-down · cinematic color grade · sound design · visual effects · licensed music · two revision rounds29,161
Sub-Total Direct Costs71,149
Production Fee14,230
Production Insurance2,846
Grand TotalInclusive of a perpetual, worldwide, all-media commercial license to all final deliverables88,225
Friends & Family Discount(22,056)
Grand Total — Friends & Family$66,169

The license is included. Every final deliverable carries a perpetual, worldwide, all-media commercial license — every platform, every territory, forever, including paid media and advertising.

"The last show was one of my favorites."
Download the Proposal PDF